More Ad requests than Play requests
- Ad request setting is set to ‘onload’ so every time the player loads on the page an ad request is sent. This is also known as prefetching.
- If this is happening more on a particular browser it could be that the browser is blocking the autoplay, so the play request is blocked but the ad request is still sent.
Medium high - these ad requests without a play request are fake ad opportunities and if the algorithms pick up on lots of these you could be penalised.
- Set your ad request mode to ‘onplay’ so an ad request is only sent when there is a true opportunity for an Ad to be delivered.
- Check that the autoplay player is muted so that the play request isn’t blocked by the browser.
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